The content on your website can say so much. Or it can say nothing at all. Effective web copywriting is when content satisfies your customers as well as hitting keywords and phrases.
Web copywriting & customers
At Jollie Design, we never lose sight of who websites are for – your customers and readers. Web copy needs to be written for customers. It needs to answer their questions, give important pieces of information and direct them to what you want them to do.
As well as strong call to actions, web copy needs to be easy to read and accessible. And it also needs to reflect your brand voice and persona.
Web copywriting and SEO
Search engines crawl web pages looking for key pieces of information which it uses to rank it. Keywords and phrases are integral to algorithms, the secret formula that determine the ranking of web pages.
Professional web copywriting fulfils search engine optimisation (SEO), with keywords integrated naturally within the text. In other words, search engines will find your website as will your customers.
Professional web copywriting from Jollie Design
Our copywriters write web copy and blogs posts for our clients, on a range of subjects and topics. No topic is too specialist.
Taking time to research your brand, our copywriters will create exceptional content that your customers will love and search engine will consider high-value too. To find out more about our web copywriting service, email the team.